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Customer Message Management

Customer Message Management® is a proven discipline for delivering consistent, on-target, impactful messaging at each prospect and customer touch-point. It is a cross-functional approach between marketing and sales designed to:

  • create customer-centric messages based on customer business roles and goals
  • deliver those messages in sales cycle-relevant tools that are easily personalized for each prospect and customer interaction
  • equip more consistent and consultative sales cycles

The CMM principles, tools and practices are the result of over five years of development and field testing with world-class companies and market leaders such as American Express, Federal Express, Caterpillar, Unisys, AmerisourceBergen, SAS Institute, ADP, HP, Manpower, ITW, Experian, and others.

Customer Message Management® is a registered trademark of CMM Forum, LLC.



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